THE BASIC BURGER

At first glance this would appear to be a simple composition but closer examination reveals subtle enhancements to draw the eye to the featured burger. Notice how our staff has carefully chosen and placed the proper vegetables, such as the subtle color of the Yukon Gold potatoes; plate and background to accent the food item of interest.

ANOTHER VIEW

From this perspective, one gets another view of this tempting product. As in the first photo, the focus has been adjusted to emphasize the meat product. Here too, the lighting has been carefully adjusted to prevent an artifical or "staged" appearance but not to hide any of the subjects components in shadow.

BURGER "IN THE RAW"

In this photo, subject components were carefully arranged and lighting positioned and adjusted to emphasize the natural color and low fat content of the product. As one can see, the eye is drawn to the product and one is struck by the product's natural quality.

AN EYE OF ROUND AND THE IMAGINATION

It's always best to start with a fine product. As one sees , the small amount of fat in this cut is the selling point. It only remains for the photographer to demonstrate it with proper lighting and placement. The thoughtful use of other vegetables allows the mind to wander to many delicious serving possibilities.

ATTENTION GETTER

In this more traditional composition, the natural qualities of the product are again emphasized. However here, choice of supporting vegetables and backgrounds serves to frame the product, not compliment it. Once again, the lighting must appear natural yet allow the important aspects of the product to be subtly suggested to the viewer.

LOOKS GOOD ENOUGH TO EAT

This traditional serving suggestion requires significantly more effort than one might first expect. The placement of the components is important for the proper visual impact. The color of the vegetables must be carefully preserved by proper preparation. The texture, color and natural goodness of the product must be prominent and the photo must be carefully processed to emphasize its qualities.